GRUPA COLLECTIVE SP. Z O.O. ADVERTISING AGENCY IN COOPERATION WITH THE COMMUNAL AND HOUSING ECONOMY DEPARTMENT OF THE POZNAŃ CITY OFFICE IS PLANNING TO DEVELOP THE ECOLOGICAL AWARENESS OF THE YOUNGEST.

Communal waste is a problem of each big city, especially that there is more and more of it every year. In response to the increasing problem connected with environment protection Grupa Collective together with the Communal and Housing Economy Department of the Poznań City Office elaborated a social campaign, aiming at shaping the children’s ecological awareness. Grupa Collectiva has created instruments, which are distributed around kindergartens, primary schools and junior high schools. In April this year the Spring Cleaning took place in Poznań. Each participant of the Spring Cleaning event received special posters and stickers which were handed out in schools. There are also meetings with the employees of the Poznań City Office where children can listen about environment protection and garbage selection. The youngest received gifts such as pencils, cell phone neck straps, and for each school also calendars. This is only the beginning of the campaign carried out in cooperation with Grupa Collective, which is now gaining momentum. The next stage involves preparing new materials whose aim is to raise children’s awareness of the necessity to protect the environment that surrounds us.